Communication and Marketing

Amália Gonçalves

Degree in Economic and Consumer Psychology, specialising in Occupational Psychology, Selection, Recruitment and Human Resource Management.

She has undertaken training in the field of content and digital marketing management and holds a postgraduate diploma in Industrial Property Law. Attended the Master’s degree programme in Economics and Management of Innovation of the Faculty of Economics of the University of Porto.

Joined Pereira da Cruz e Associados in 2018, heading the Communication and Marketing Department.

Provides specialist consultancy in the field of market monitoring and online and in loco investigations to the firm J. Pereira da Cruz, where she also acts as a brand expert and conducts expert examinations of goods seized by the Portuguese authorities – Authority for Food and Economic Safety (ASAE), the Fiscal Action Unit of the National Republican Guard (GNR) and the Public Security Police (PSP).

She frequently attends training courses provided by the brands represented by Pereira da Cruz e Associados.

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Since 2006 – Consultant and brand expert at J. Pereira da Cruz, S.A.

2004-2006 – Member of the Marketing and Communication team of the Portuguese Business Association (AEP)